Concept: Create Your Path
Develop a campaign and sub-brand of Woodward Academy to show Woodward as a less formal and strict private that it was known for being and to modernize it to todays culture and audience. Create Your Path emulates the ethos of Woodward’s brand value & proposition, their diversity, and their urban location within Atlanta, where Woodward is a place where there isn't one path, but many paths that you could choose from.
Print Deliverables
Web Deliverables
Social Ads, Yearly Integrated Campaign Deliverables. Digital Email and campaigns (from nurture through admissions/purchase process). Virtual Admissions Hub, Remote Admissions Hub
Select Print Deliverables:
Environmental Wall Graphics, Stadium Graphics, Directional Signage, Flyers, Bifolds, Trifolds, etc.
Digital Design
Web Banners, Headers, Graphics & Social
