Best Buy Reflow Concepts: Wireless & Prepaid
problem: Sales down in in-store shopping for wireless and prepaid sections.
ASK: Reimagine the in-store shopping experience for Wireless and Prepaid in Best Buy as a whole, while re-imagining what the in-person shopping experience for Mint Mobile could be.
SOLUTION: Leverage AI and smart technology to connect the digital shopping experience to the in-store shopping experience, while presenting the content in a non-biased, user-friendly and universally accessable way: a vending machine. Buy a phone, choose a provider, select a plan, all in one place, while taking your time and not relying on in-store employees. Digital touch screen toggles the physical shelves left and right.
Digital Best Buy avatars leverging AI help guide shoppers through their in-store experience, minimizing overhead of Best Buy employee training.