Best Buy Reflow Concepts: Wireless & Prepaid

Reimagine the in-store shopping experience for Wireless.

2024

Graphic Design, Interaction Design, Product Design

Problem

Sales down in in-store shopping for wireless and prepaid sections.

We were asked to reimagine the in-store shopping experience for Wireless and Prepaid in Best Buy as a whole, while re-imagining what the in-person shopping experience for Mint Mobile could be.

Solution

Leverage AI and smart technology to connect the digital shopping experience to the in-store shopping experience, while presenting the content in a non-biased, user-friendly and universally accessable way: a vending machine. Buy a phone, choose a provider, select a plan, all in one place, while taking your time and not relying on in-store employees. Digital touch screen toggles the physical shelves left and right.

Digital Best Buy avatars leverging AI help guide shoppers through their in-store experience, minimizing overhead of Best Buy employee training.

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