Mint Mobile – Fat Wallet Syndrome
To highlight Mint’s savings in a fresh way, we launched Fat Wallet Syndrome and introduced the Fat Wallet Saver, a real product that 500+ people purchased online. Supported by a chiropractor influencer and a vintage, prescription-style ad approach, the social campaign blended humor, insight, and brand storytelling to attack Big Wireless in a memorable way. Anchored by a chiropractor influencer and a retro, prescription-style ad aesthetic, the campaign blended humor, insight, and brand storytelling to attack Big Wireless while boosting brand awareness and reinforcing Mint’s value story.
Art Direction | Brand Moment | Product Design | Packaging
Mint Mobile X Pela Phone Case Design
Graphic Design
Mint Mobile × Lumberjack World Championships
Sponsorship Merch & Social-First Design
Apparel, Graphic Design, Advertising
Truly Baller Wireless
Brand activation for Mint Mobile for a Best Buy Tradeshow.
Product Design, Props Design, Advertising
Mint Mobile Packaging
Mint Mobile packaging for Holiday cookie kit. Designed to be on brand while referencing the content and the holidays.
Art Direction, Packaging, Graphic Design
Best Buy Reflow Concepts: Wireless & Prepaid
Reimagine the in-store shopping experience for Wireless.
Graphic Design, Interaction Design, Product Design
INTL By Design
Graphic Design, Illustration
Take One
Its a real hotline for customers to vent about their wireless bill. and we really posted these around the city. and people really did call in and vent.
Art Direction, Advertising
Mint Mobile
Organic Social, Experiential & Activations
Empty Peg Signage
Graphic Design
Environmental Graphics
Graphic Design