Get Down & Derby was a Kentucky Derby–themed in-store event designed to bring the Corners community together through tastings, food, and celebration. I led the event branding and art direction, creating a bold, cohesive visual identity that extended across print, digital signage, tickets, and social promotion.
Approach
The goal was to create an event brand that felt festive, premium, and instantly recognizable — balancing the tradition of the Derby with Corners’ modern, playful tone. A strong graphic system, expressive illustration, and high-contrast typography allowed the identity to stand out in-store while scaling seamlessly across physical and digital touchpoints.
Deliverables
Key Art
Event poster design
Digital and in-store signage
Social and mobile assets
Tickets and supporting materials
Outcome
The final system gave the event a clear visual presence across channels, helping drive awareness, attendance, and in-store engagement while reinforcing Corners as a community-driven destination.
