Mint Mobile analyzed original consumer survey data to understand a curious pattern: many adults remain on their parents’ phone plans long after hitting major life milestones.
My role was to take the raw data and turn it into a visual narrative that made this behavior immediately recognizable and slightly uncomfortable in a funny, self-aware way. By translating percentages into clear milestone comparisons, the data became a story about independence, adulthood, and the quiet moment when you realize it might be time to switch.
By leading with insight rather than instruction, the visuals created a natural nudge toward independence without judgment or hard selling. The data reframed staying on a parents’ plan as a common but outgrown habit, allowing Mint’s affordability to emerge as the simple, obvious next step.
The result was an editorial story where consumer data didn’t just support the content — it drove the narrative from first scroll to final takeaway.
Additional Credits:
Gregory Goode, Linda Ashbrook, Jenna Larsen (Marketing / Consumer Insights)
Ashley Burnett (Copyrighter)
