Mint Kids – Subbrand Visual Identity & Packaging
Creating Mint Mobile’s first new SKU in years by building a trusted, parent-first kids phone brand.
Concepting | Identity | Packaging | Character Development
Mint Mobile – 5G Home Minternet
Designing a Multi-Modal Product System Across Digital, Physical, and Brand Surfaces
Rhyno Reynolds
How Mint Mobile Celebrated Ryan Reynolds’s Birthday by Sponsoring an African Rhino (Yes, Really)
Mint Mobile – Fat Wallet Syndrome
To highlight Mint’s savings in a fresh way, we launched Fat Wallet Syndrome and introduced the Fat Wallet Saver, a real product that 500+ people purchased online. Supported by a chiropractor influencer and a vintage, prescription-style ad approach, the social campaign blended humor, insight, and brand storytelling to attack Big Wireless in a memorable way. Anchored by a chiropractor influencer and a retro, prescription-style ad aesthetic, the campaign blended humor, insight, and brand storytelling to attack Big Wireless while boosting brand awareness and reinforcing Mint’s value story.
Art Direction | Brand Moment | Product Design | Packaging
Bad, Actually
Technically not good. Practically great.
Bad, Actually is Mint Mobile’s first paid OOH digital campaign. Built around intentionally written, quote-style headlines, the work reframes product attributes that are technically not good on paper into unexpected benefits people genuinely enjoy. The campaign translates Mint’s self-aware, honest tone into high-visibility transit environments across New York, Los Angeles, and Chicago.
Mint Milestones
"Mint Milestones" is a customer recognition program where Mint Mobile sends unexpected physical awards and gift packages to subscribers who reach specific usage or loyalty benchmarks.
Take One
Its a real hotline for customers to vent about their wireless bill. and we really posted these around the city. and people really did call in and vent.
Art Direction, Advertising
Visualizing Consumer Behavior Through Data
Data-driven visual storytelling transforming raw consumer survey data into insight-led graphics that shaped both narrative and editorial tone.
Graphic Design, Editorial Design, Infographic
Refer a Friend-ed to the Max
Digital Design & Microanimation
Microanimations for Mint Mobile Email. Design & Graphics by Lauren Cronon. Animation by Animation Department, Mint Mobile.
Mint Mobile × Lumberjack World Championships
Sponsorship Merch & Social-First Design
Apparel, Graphic Design, Advertising
Mint Mobile Website Revamp
Modernized MintMobile.com with a refreshed, conversion-focused UI: elevating clarity, accessibility, and brand cohesion while preserving the familiar Mint Mobile experience. Designed in collaboration with Fullbars.
UI/UX, Web Design, Icon Design, branding,
Mint Mobile X Google Pixel
Exclusive Mint Green Pixel 8 launch campaign and landing page for Mint Mobile, blending premium design with a high-value offer.
Graphic Design, Web Design, UI/UX
MINTech Activation Welcome Responsive Email Design
Graphic Design, Web Design, Typography
Mint Mobile X Pela Phone Case Design
Graphic Design
Best Buy Reflow Concepts: Wireless & Prepaid
Reimagine the in-store shopping experience for Wireless.
Graphic Design, Interaction Design, Product Design
Truly Baller Wireless
Brand activation for Mint Mobile for a Best Buy Tradeshow.
Product Design, Props Design, Advertising
Mint Mobile x Cookies
Mint Mobile Holiday Cookie Kit. Designed to be on brand while referencing the holidays. Inspired by Nostalgia and gingerbread house packaging.
Disrupting "Big Wireless," One Post at a Time
Art directing a social-first movement where humor saves customers money and makes traditional carriers sweat.
AI in Design: project slingshot
Deal toy concepts commemoration 1.35 billion dollar acquisition of Mint Mobile to T-Mobile.
AKA project slingshot.
Used a combination of conceptualizing and levering ai to render 3d prototypes that we edited and refind in photoshop.
Graphic Design, Product Design
Digital Advertising - Cyber Week Sale Campaign 2022
Design by Lauren Cronon in collaboration with Full Bars (Mint Mobile).
Graphic Design, Advertising, Web Design
Empty Peg Signage
Graphic Design