In partnership with Mint Mobile’s in-house creative agency, Fullbars, I helped lead the modernization of MintMobile.com—a high-traffic acquisition engine that had not seen a significant visual refresh in years. The challenge: elevate the user interface and overall brand experience without departing from the existing structure, design language, or core identity. Rather than a full redesign, this project required a strategic evolution: honoring what customers recognized while bringing the site into a more modern, intuitive, and conversion-driven space.
We refined the visual system across key modules: hero areas, plan cards, product education sections, and supporting promotional elements, while introducing softer gradients, cleaner hierarchy, improved accessibility, and a more premium sense of depth. Character elements (like the Mint Fox) were integrated more thoughtfully to support storytelling without overwhelming content.
Working collaboratively across design, product, and development, we rebuilt a look that feels familiar to current users yet measurably more polished, cohesive, and performance-oriented. The result is a refreshed UI that elevates trust, clarity, and delight—built to support business growth while setting the foundation for future brand evolution.
