Supported by a chiropractor influencer and a retro prescription-ad aesthetic, the campaign delivered a disruptive, funny, and unmistakably Mint way to boost brand awareness and spotlight our value story.
The tone was intentionally self-serious, visually nostalgic, and aware of its own absurdity. The creative leaned into graphic treatments, clinical language, and over-the-top product framing that made the message land fast: Big Wireless creates a problem, Mint Mobile provides the cure. The campaign delivered a memorable, culturally fluent brand moment that highlighted Mint’s savings story in a completely fresh way.
We concepted the campaign, wrote and designed the video, developed the packaging, and created an influencer kit shaped like an RX pill bottle (as well as custom mailers designed to look like pharmacy bags). We partnered with a chiropractor influencer who served as our dead-serious clinical expert, explaining back pain while an overly dramatic narrator walked viewers through the epidemic of Fat Wallet Syndrome and Mint’s simple cure.
Check out the packaging and our full video below.
Fat Wallet Custom Mailer Packaging
Fat Wallet Mailer Insert
Fat Wallet Custom Mailer
ADDITIONAL CREDITS:
Mint Mobile Full Bars, Ashley Burnett - Copyrighter, Daniel Mariscal - Copyrighter, Maiya - Bag Design, Stacy Popp - Account Management
