Oh hey. I’m Lauren, a visual designer and art director building brand worlds across identity, digital, packaging, and experiential.

How Mint Mobile Celebrated Ryan Reynolds’s Birthday by Sponsoring an African Rhino (Yes, Really)

Creating Mint Mobile’s first new SKU in years by building a trusted, parent-first kids phone brand.

To highlight Mint’s savings in a fresh way, we launched Fat Wallet Syndrome and introduced the Fat Wallet Saver, a real product that 500+ people purchased online. Supported by a chiropractor influencer and a vintage, prescription-style ad approach, the social campaign blended humor, insight, and brand storytelling to attack Big Wireless in a memorable way. Anchored by a chiropractor influencer and a retro, prescription-style ad aesthetic, the campaign blended humor, insight, and brand storytelling to attack Big Wireless while boosting brand awareness and reinforcing Mint’s value story.

Modernized MintMobile.com with a refreshed, conversion-focused UI: elevating clarity, accessibility, and brand cohesion while preserving the familiar Mint Mobile experience. Designed in collaboration with Fullbars.

Exclusive Mint Green Pixel 8 launch campaign and landing page for Mint Mobile, blending premium design with a high-value offer.

Its a real hotline for customers to vent about their wireless bill. and we really posted these around the city. and people really did call in and vent.

Mint Mobile packaging for Holiday cookie kit. Designed to be on brand while referencing the content and the holidays.

Ultra Mobile Rebrand - Visual Identity - Web design - Packaging

Visual Identity Design Mint Home Internet

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Brand activation for Mint Mobile for a Best Buy Tradeshow.

Reimagine the in-store shopping experience for Wireless.

Digital Design for blog assets, inspired by modern UI. Created a suite of supporting visuals and infographics to reinforce the blog content and enhance readability and brand alignment.

Deal toy concepts commemoration 1.35 billion dollar acquisition of Mint Mobile to T-Mobile. AKA project slingshot. Used a combination of conceptualizing and levering ai to render 3d prototypes that we edited and refind in photoshop.

Brand & Website Redesign

Various Ultra Designs - Print, Digital, National Retail - Ultra Mobile

Break the Grid, Add visual interest. Take the visual ecosystem of Ultra Mobile, complete with bold type and curved graphic lines, and reinterpret it. reimagine it. More importantly, solve the problem that the monotony of day-to-day emails bring: customers become used to seeing one template, one design, and so the message doesn't come through. My objective was to break this monotany, but using the assets already existing within the visual lexicon of Ultra Mobile. i wanted to Break through the clutter. Using the curved lines prevalent throughout the graphic landscape of Ultra Mobile, my objective was to take a macro look at those curves, and zoom out, imagining them as part of a larger dimensional ribbon, assuming the whole was greater than the parts. In this case, the curvature was taken into the 3D world, where the curves start to fold and appear as a ribbon cascading down the email, increasing visual interest.

Event Poster Design for "Experience the Goodness of Earth," a wine tasting featuring Organic wines and sustainable wineries. Poster is part of Integrated Marketing collateral.

Experiential & Activations

Brochure Design for The Workout Franchise Opportunity. Design and Art direction by Lauren Cronon for Synergetic Media.

Brand Identity Case Study

Website Redesign for First Fence Georgia. Art Direction & Prototype Design by Lauren Cronon For Synergetic Media. Web Wireframe & Sitemap by Ginger Bowman & Matt Thornton of Synergetic Media.

Conceptual Book Cover Sleeve for The Poems of Emily Dickinson. Concept, Design, illustration, & lettering by Lauren Cronon. A look inside her very reclusive, private mind.

Event Poster Design & Art Direction by Lauren Cronon for Corners Fine Wine & Spirits - Get Down & Derby Event. Part of integrated marketing deliverables.

Retro Poster Design & Deliverables for Summer 2021 Wine & Beer Tasting at Corners Fine Wine & Spirits in Peachtree Corners, GA. Design & Art Direction by Lauren Cronon

Integrated Marketing Collateral –Web, Social, Print for Woodward Academy