Overview
Georgia Computer, Inc. (GCI) is a long-standing IT services provider serving small businesses and enterprise clients across Georgia.
Their existing identity had strong brand equity, but lacked the clarity, modernity, and usability needed for today’s digital-first environment.
The objective was to rebrand GCI with a refreshed logo and visual identity—while intentionally maintaining their recognizable red-black palette so existing customers felt continuity, not disruption.
Solution: Bold, innovative design elements capture the essence of the company’s services and make them readily identifiable with consumers. Additionally, the unexpected depiction of a high-tech firm as the “Everyman” brand persona creates unique positioning within the industry.
Results: The result is a clean, scalable system built for legibility, trust, and versatility across both print and digital applications.
About the Client:
For over 25 years, Georgia Computer, Incorporated has been one of the premier providers of IT Asset management services. These services include: IT Asset Management, Healthcare Asset Management, Recycling of Electronic Equipment, Data Security and Eradication of Sensitive Information, Refurbished and End of Life Equipment Sales and IT Maintenance and Service.
Georgia Computer, Inc. is an established technology company that serves the asset disposition industry nationwide, but their visual branding was dated.
GCI’s legacy branding lacked the cohesion and modernity required for a client-facing tech brand. The refresh needed to: retain same color palette, modernize and simplify the logo, improve legibility across digital + print, create a scalable visual identity system, and ensure cohesion across marketing, website, and event materials.
Approach
My approach focused on strategic evolution rather than reinvention. GCI’s existing palette was refined—introducing cleaner, high-contrast tones while maintaining familiarity. I designed a new geometric logo built on structure and connectivity, paired with modern sans-serif typography for stronger readability.
I then expanded the identity into a full visual design system, establishing color usage, type hierarchy, iconography, and layout guidelines. This system informed a refreshed website, updated sales collateral, and large-format event materials—ensuring every expression of the brand felt unified.
Logo Redesign
For the refreshed logo design, we settled on a combination of the company name as well as their services by abstracting the letters GCI into a shape reminiscent of circuitry.
A modernized monogram and wordmark designed for clarity, scalability, and digital usability.
Primary Logo Design
Primary Logo Design Inverse
Primary Logo Design Inverse Variation 2
Stacked Logo Variation
Stacked Logo Variation
Stacked Logo Variation
Horizontal Logo, Secondary
Horizontal Logo, Secondary
Visual Identity System
I then expanded the identity into a full visual design system, establishing color usage, type hierarchy, iconography, and layout guidelines. This system informed a refreshed website, updated sales collateral, and large-format event materials—ensuring every expression of the brand felt unified.
The brand imagery integrates circuitry into everyday objects and focuses on people in everyday situations. That helps make this hi-tech company more people-oriented, relatable and accessible to consumers.
Visual ID Deliverables
Updated palette, typography, and iconography. Digital + print application guidelines, grid + spacing system
Flexible layout system applied across print and large-format environments.”
A modular, easy-to-scan layout communicating GCI’s capabilities in a professional, approachable way.
Clean, modern cards that emphasize brand clarity and hierarchy.
Website Redesign
Refresh of the homepage and key user flows, focusing on accessibility, clarity of services, and a contemporary visual presence. Clean digital hierarchy and updated UI for a more intuitive customer experience.
Refresh of the homepage and key user flows, focusing on accessibility, clarity of services, and a contemporary visual presence.
Results
The redesigned identity positions Georgia Computer, Inc. as a modern, trustworthy technology partner—strengthening brand recognition while improving usability across platforms. The cohesive system now supports their sales, marketing, and digital presence with consistency and professionalism. Modernizing the visual identity and clarifying the brand voice has helped GCI better communicate the real value of their services.
Their new visual identity and branding continues to drive traffic to their redesigned, user-friendly website.
Initial performance metrics indicated a 21.98% increase in users, 23.98% increase in sessions, and 26.09% increase in engaged sessions.
Additionally, their domain authority score is up 300% month over month.
Branded queries are bringing in more clicks, more impressions, and a higher click through rate.
