GCI Visual Identity: Rebranding
Scope: Rebrand Georgia Computer, Inc. while maintaining similar color palette.
Deliverables Phase 1: Logo Design,Visual Identity System,
Deliverables, Phase 2: Trifold, Business Cards, Web Design, Pop-up Banners
Client: Synergetic Media for Georgia Computer, Inc.
Date: Spring 2022
Design: Lauren Cronon
Art Direction: Lauren Cronon & Ginger Bowman for Synergetic Media.
Before Rebrand:
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/b017410f-6cd8-4e05-8984-5af884acd329_rw_1920.png?h=8552c0b476a734450c26d02e546be4ad)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/4a3a0233-8151-44a0-b9d5-cd33ff9fe1f3_rw_1200.jpeg?h=84105b9cc442a6fdbb8d6bb15d6179dd)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/98cfa412-b1e1-4ded-ae5b-f211655eb230_rw_600.jpeg?h=94c3b17f2f013e1f5795c0001f2e7fca)
After Rebrand:
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/75e05e1c-3fc8-443f-b7b0-4b18dc4911ef_rw_1920.png?h=213e0113c2dbc84e99a108898f23e6f6)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/3b0496ea-c16b-4710-95cd-4fb7c89bac2c_rw_1920.png?h=1c342f3597d7ecd981820239c431c002)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/b454b0aa-3d18-4645-b4bb-52f184985983_rw_1920.png?h=b63966c1b0d24f0e4f50d697403da8b9)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/3067b3a7-fc66-4459-9add-8f3501eb1c9f_rw_3840.jpg?h=4efd3d794052313eee04bf9326dd46e3)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/4d248ce4-7d62-4fdd-bb5f-d0f6a627b61f_rw_1200.png?h=9b443a23dc0973baf735c453bacbf3f8)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/56b8906b-6db7-49b2-829f-d1a74acb03f5_rw_1200.png?h=a618a2c386dfdd13bc7796a27e3cecf7)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/d54832c2-2e9f-4e1c-bea7-2642f8a131bd_rw_1200.png?h=4f414c703667b7a52c42dbc33c759cc9)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/69010e9f-31cd-402b-9c41-26c2e1150e16_rw_3840.jpg?h=ca901cb0cc357481c2d1ced5c744d1dc)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/9a527f53-4bef-4b93-8681-faed67f81e1e_rw_1200.png?h=3c22c4c524abfc933ae1a3ee6f8ba695)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/9bdc3025-47d9-4560-ace6-aca4f85ef526_rw_1200.png?h=3ff8e6565e5920d105f0ade7aec13707)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/4e725e06-6f6c-43c3-8ede-68eec9170ef2_rw_1200.png?h=27eda0fe941a5428f177d9110fb9b9e3)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/57957820-8592-4cfb-9cca-a626106ab612_rw_3840.jpg?h=fe35eb7a6c3cd250fee6b671aa682a3c)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/9bc0d6f2-9980-4a3d-bd71-f9a0bdaa1346_rw_1920.png?h=c25298afa9d3ead688d0e9319db6a1bb)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/7258d1b8-bd8c-4e73-842a-c98d49ff5a7c_rw_1920.png?h=dfb8e4b0fd4827afdc11956c8198ce53)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/d1326183-3679-4737-80b1-e0611c91ebd8_rw_1920.png?h=07a276fe7d0bf04ce82fd6ba8481c021)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/08996739-8137-4c26-b724-95c1cf5d88f3_rw_1920.jpg?h=6e7c537549126799dafaebb130364ec2)
![](https://cdn.myportfolio.com/eb9bf441-55e6-4565-b9c4-0042b35c67d4/5b46c2aa-8c1d-4d31-87a4-2ddb8bdc671e_rw_3840.jpg?h=abb97ac0c5bee632cdada5b6c59405df)