Working closely with brand, marketing, and product partners, we refined core brand elements, typography, color usage, and layout systems to create a more flexible, scalable visual framework. The updated system was applied across digital, social, web, and campaign touchpoints—bringing greater consistency, clarity, and polish to how Ultra showed up in market. The result was a refreshed brand world that felt sharper and more contemporary, while remaining accessible and familiar to Ultra’s audience.
The new wordmark uses Radio Groesk, which brings a fresher and modern twist to the logo. This typeface is all about bolder details, smoother flow and just enough edge to stand apart. The new logo mark intention is to reinforce Ultra’s vision of connecting customers to their world.
