For Mint Mobile’s sponsorship of the 65th Annual Lumberjack World Championships in Hayward, Wisconsin, we designed a full suite of custom Mint-branded merch built specifically for athlete performance, live competition, and social amplification.
The merch was intentionally designed with social-first photography and motion in mind. Placement of graphics, especially on shorts and accessories, was optimized for dynamic action shots like axe throwing, log rolling, and chopping, ensuring Mint branding remained legible and high impact across fast-moving, real-world content.
The collection aligned with Mint’s “Underground” brand aesthetic, blending irreverent humor with rugged sport culture. Pieces included custom “Nice Axe” shorts and suspenders, socks, t-shirts, and a portable axe throwing game, all designed to feel native to the event while remaining unmistakably Mint.
In tandem with the championships, the merch debuted through a one-day-only Mint Underground merch drop, extending the sponsorship beyond the event itself and turning athlete participation into culturally relevant, shareable content across TikTok and Instagram.
The result was a sponsorship execution that functioned as performance gear, branded storytelling, and social content, bringing Mint’s voice into an unexpected arena with authenticity and visibility.
Additional Credits:
Vendor / Printhouse: Brandaid
Fullbars Internal Creative Agency (Mint Mobile)
