Concept: Create Your Path
Develop a campaign and sub-brand of Woodward Academy to show Woodward as a less formal and strict private that it was known for being and to modernize it to todays culture and audience. Create Your Path emulates the ethos of Woodward’s brand value & proposition, their diversity, and their urban location within Atlanta, where Woodward is a place where there isn't one path, but many paths that you could choose from.
Select Print Deliverables:
Environmental Wall Graphics, Stadium Graphics, Directional Signage, Flyers, Bifolds, Trifolds, etc.
Web Banners, Headers, Graphics & Social