Woodward Academy wanted to evolve its brand to better resonate with today’s students and families. Historically known as a more formal and traditional private school, Woodward needed a refreshed campaign that felt modern, approachable, and aligned with current culture.
We developed “Create Your Path,” a brand platform and visual sub-brand designed to express the school’s diversity, its Atlanta roots, and its belief that there isn’t one singular definition of success.
How do you successfully refresh a legacy Atlanta private-school brand without losing credibility?
Bring warmth, approachability, and student individuality to the forefront
Craft a flexible system usable across print, digital, web, and admissions
Celebrate the many paths students can take academically, artistically, and personally
Strategy: Ground the brand in student agency.
Insight: Woodward’s strength is its breadth — the variety of programs, experiences, and identities that shape each student’s journey.
Positioning: Woodward is a place defined by possibilities, not prescriptions.
This became the guiding idea behind both messaging and design.
The Big Idea: “Create Your Path”
A campaign built around movement, choice, and individuality.
Design Direction
Clean, modern typography
Visual “paths” and directional graphics representing growth
Warm, authentic student photography
Messaging that adapts (“Create your momentum.” “Create your difference.”)
Refreshed Secondary Colour Palette
Execution
A refreshed identity system outlining type, color, photography, iconography, and layout rules.
Brand System Overview — Typography, Color, Graphic Language
Execution: Digital & Web
Responsive layouts, web modules, and social-ready assets that extend the campaign across all touchpoints.
Virtual Admissions Hub
Virtual Admissions Landing Page
Print Collateral
New templates for admissions, events, and on-campus materials featuring the “Create Your Path” narrative.
Environmental Wall Graphics, Stadium Graphics, Directional Signage, Flyers, Bifolds, Trifolds, etc.
Digital, Social, & Paid Media
Outcome "Create Your Path” reintroduced Woodward as an inclusive, student-centered institution with a modern identity system that still honors its legacy.
More relatable, contemporary brand presence
Unified look across print, digital, and admissions
Clearer articulation of the school’s diversity and values
A campaign framework built to scale across future years and programs
“Create Your Path” positions Woodward Academy as a place where students define their own direction — supported by a brand that finally reflects their individuality, diversity, and ambition.
