Mint Mobile Packaging

Digital Design for blog assets, inspired by modern UI. Created a suite of supporting visuals and infographics to reinforce the blog content and enhance readability and brand alignment.

Modernized MintMobile.com with a refreshed, conversion-focused UI: elevating clarity, accessibility, and brand cohesion while preserving the familiar Mint Mobile experience. Designed in collaboration with Fullbars.

Brochure Design for The Workout Franchise Opportunity. Design and Art direction by Lauren Cronon for Synergetic Media.

Break the Grid, Add visual interest. Take the visual ecosystem of Ultra Mobile, complete with bold type and curved graphic lines, and reinterpret it. reimagine it. More importantly, solve the problem that the monotony of day-to-day emails bring: customers become used to seeing one template, one design, and so the message doesn't come through. My objective was to break this monotany, but using the assets already existing within the visual lexicon of Ultra Mobile. i wanted to Break through the clutter. Using the curved lines prevalent throughout the graphic landscape of Ultra Mobile, my objective was to take a macro look at those curves, and zoom out, imagining them as part of a larger dimensional ribbon, assuming the whole was greater than the parts. In this case, the curvature was taken into the 3D world, where the curves start to fold and appear as a ribbon cascading down the email, increasing visual interest.

Refresh of Ultra Mobile’s visual identity, evolving the brand to feel more modern, confident, and globally relevant while preserving the equity that long-time customers trusted.

Brand & Website Redesign

Event Poster Design & Art Direction by Lauren Cronon for Corners Fine Wine & Spirits - Get Down & Derby Event. Part of integrated marketing deliverables.