Mint partnered with Google to launch the first-ever Mint Green Pixel 8 and Pixel 8 Pro, pairing an exclusive device color with a standout offer: up to $300 off the Pixel 8 Series plus 6 months of free wireless. The landing page hero focused on bold, mint-forward storytelling that tapped into January’s energy of fresh starts and smarter spending.
The landing page became a high-intent conversion driver, designed to attract both device shoppers and value seekers. Beyond accelerating activations, this partnership strengthened long-term retention through the B6G6 offer and increased keep rates with locked devices—while also elevating Mint’s brand perception from prepaid disruptor to premium wireless provider. The result: a clean, cobranded moment that delivered credibility, excitement, and a new level of visibility for Mint Mobile.