Georgia Eye Partners — Print Campaign

Gold Aster Award Winner · Healthcare Marketing Excellence

Art direction and design for a luxury healthcare print campaign positioning Georgia Eye Partners as Atlanta’s leading authority in surgical and aesthetic eye care.
Overview
I led art direction and print design for a luxury healthcare campaign positioning Georgia Eye Partners as a modern medical authority. Using a restrained, editorial visual system, the work balanced clinical precision with lifestyle appeal to elevate the brand within a competitive Atlanta market. The campaign earned a 2023 Gold Aster Award, ranking in the top 5% nationally for healthcare marketing excellence. I owned concept, design, and production execution while freelancing with Synergetic Media.

Strategy & Execution
Premium positioning: Minimal, editorial design emphasized precision and confidence.

Clear hierarchy: Medical services were distinctly separated from elective aesthetic offerings under the OPAL Aesthetics subsidiary.

Trust-building: Visual restraint and messaging reinforced expertise, highlighting 18 physicians and “Best of Atlanta” recognition.

Production quality: High-resolution, print-ready execution met national award standards.

My Role
Art Direction · Visual Concept · Print Design · Production

Recognition
Gold Aster Award, 2023 — Healthcare Marketing Excellence

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