Rhyno Reynolds
How Mint Mobile Celebrated Ryan Reynolds’s Birthday by Sponsoring an African Rhino (Yes, Really)
Mint Kids – Subbrand Visual Identity & Packaging
Creating Mint Mobile’s first new SKU in years by building a trusted, parent-first kids phone brand.
Concepting, Identity, Packaging, Character Development
Mint Mobile – Fat Wallet Syndrome
To highlight Mint’s savings in a fresh way, we launched Fat Wallet Syndrome and introduced the Fat Wallet Saver, a real product that 500+ people purchased online. Supported by a chiropractor influencer and a vintage, prescription-style ad approach, the social campaign blended humor, insight, and brand storytelling to attack Big Wireless in a memorable way. Anchored by a chiropractor influencer and a retro, prescription-style ad aesthetic, the campaign blended humor, insight, and brand storytelling to attack Big Wireless while boosting brand awareness and reinforcing Mint’s value story.
Art Direction | Brand Moment | Product Design | Packaging
Mint Mobile Website Revamp
Modernized MintMobile.com with a refreshed, conversion-focused UI: elevating clarity, accessibility, and brand cohesion while preserving the familiar Mint Mobile experience. Designed in collaboration with Fullbars.
UI/UX, Web Design, Icon Design, branding,
Mint Mobile X Google Pixel
Exclusive Mint Green Pixel 8 launch campaign and landing page for Mint Mobile, blending premium design with a high-value offer.
Graphic Design, Web Design, UI/UX
Ultra Mobile Rebrand
Refresh of Ultra Mobile’s visual identity, evolving the brand to feel more modern, confident, and globally relevant while preserving the equity that long-time customers trusted.
Mint Mobile Packaging
Mint Mobile packaging for Holiday cookie kit. Designed to be on brand while referencing the content and the holidays.
Art Direction, Packaging, Graphic Design
Take One
Its a real hotline for customers to vent about their wireless bill. and we really posted these around the city. and people really did call in and vent.
Art Direction, Advertising
Mint Mobile × Lumberjack World Championships
Sponsorship Merch & Social-First Design
Apparel, Graphic Design, Advertising
Mint Home Internet
Visual Identity Design Mint Home Internet
Branding, Packaging, Product Design
Home Sweet Homecoming
something here A
something here b
something here c
Truly Baller Wireless
Brand activation for Mint Mobile for a Best Buy Tradeshow.
Product Design, Props Design, Advertising
Bad, Actually
Technically not good. Practically great.
Bad, Actually is Mint Mobile’s first paid OOH digital campaign. Built around intentionally written, quote-style headlines, the work reframes product attributes that are technically not good on paper into unexpected benefits people genuinely enjoy. The campaign translates Mint’s self-aware, honest tone into high-visibility transit environments across New York, Los Angeles, and Chicago.
Best Buy Reflow Concepts: Wireless & Prepaid
Reimagine the in-store shopping experience for Wireless.
Graphic Design, Interaction Design, Product Design
Digital Design - Blog
Digital Design for blog assets, inspired by modern UI. Created a suite of supporting visuals and infographics to reinforce the blog content and enhance readability and brand alignment.
Graphic Design, Icon Design, Infographic
AI in Design: project slingshot
Deal toy concepts commemoration 1.35 billion dollar acquisition of Mint Mobile to T-Mobile.
AKA project slingshot.
Used a combination of conceptualizing and levering ai to render 3d prototypes that we edited and refind in photoshop.
Graphic Design, Product Design
Georgia Computer, Inc.
Brand & Website Redesign
Georgia Eye Partners — Print Campaign
Gold Aster Award Winner · Healthcare Marketing Excellence
Art direction and design for a luxury healthcare print campaign positioning Georgia Eye Partners as Atlanta’s leading authority in surgical and aesthetic eye care.
Orin Swift
Event Branding and Art Direction for Corners Fine Wine & Spirits.
Cheers to One Year!
Anniversary 360 Event Branding for Corners Fine Wine & Spirits.
INTL By Design
Graphic Design, Illustration
Activate by Ultra Mobile
Graphic Design
Ultra Print & Retail
Various Ultra Designs - Print, Digital, National Retail - Ultra Mobile
Print, Art Direction, Graphic Design
Ultra Breaking the Grid
Break the Grid, Add visual interest. Take the visual ecosystem of Ultra Mobile, complete with bold type and curved graphic lines, and reinterpret it. reimagine it. More importantly, solve the problem that the monotony of day-to-day emails bring: customers become used to seeing one template, one design, and so the message doesn't come through.
My objective was to break this monotany, but using the assets already existing within the visual lexicon of Ultra Mobile. i wanted to Break through the clutter. Using the curved lines prevalent throughout the graphic landscape of Ultra Mobile, my objective was to take a macro look at those curves, and zoom out, imagining them as part of a larger dimensional ribbon, assuming the whole was greater than the parts. In this case, the curvature was taken into the 3D world, where the curves start to fold and appear as a ribbon cascading down the email, increasing visual interest.
Graphic Design, Web Design, UI/UX
Empty Peg Signage
Graphic Design
Experience the Goodness of Earth
Art Direction and design focused on sustainability and organic wines. Poster is part of Integrated Marketing collateral.
Mint Mobile
Organic Social, Experiential & Activations
Mint Mobile X Pela Phone Case Design
Graphic Design
The Workout Franchise Brochure
Brochure Design for The Workout Franchise Opportunity. Design and Art direction by Lauren Cronon for Synergetic Media.
Graphic Design, Art Direction, Advertising
Create Your Path Campaign
Brand Strategy • Visual Identity • Style Guide • Print & Web • Campaign • Visual Identity • Style Guide • Print & Web
Woodward Academy wanted to evolve its brand to better resonate with today’s students and families. Historically known as a more formal and traditional private school, Woodward needed a refreshed campaign that felt modern, approachable, and aligned with current culture. We developed “Create Your Path,” a brand platform and visual sub-brand designed to express the school’s diversity, its Atlanta roots, and its belief that there isn’t one singular definition of success.
Play It Again Music Group
Brand Identity Case Study
Branding, Logo Design, Icon Design
First Fence Georgia Website Redesign
Website Redesign for First Fence Georgia. Art Direction & Prototype Design by Lauren Cronon For Synergetic Media.
Web Wireframe & Sitemap by Ginger Bowman & Matt Thornton of Synergetic Media.
UI/UX, Web Design, Art Direction
LLoyd Forensic Accounting
Graphic Design, Advertising
The Workout
Graphic Design, UI/UX, Web Design
First Fence Brochure
Franchise system
Website Initial Design
Art Direction, Web Design
Redesign: Training Collective Logo
Graphic Design
Subbrands Brand Identity & Design
Graphic Design
WA Summer Camps
Fully responsive web design
Book Jacket Design + Digital Illustration
Conceptual Book Cover Sleeve for The Poems of Emily Dickinson. Concept, Design, illustration, & lettering by Lauren Cronon. A look inside her very reclusive, private mind.
Graphic Design, Illustration, book design, book sleeve, emily dickinson,Concept Art
Event Branding & Poster Design
Event Poster Design & Art Direction by Lauren Cronon for Corners Fine Wine & Spirits - Get Down & Derby Event. Part of integrated marketing deliverables.
Graphic Design, Poster Design, Art Direction
Sip Sip Hooray
Art Direction, Design & Deliverables for Summer Wine & Beer Tasting at Corners Fine Wine & Spirits in Peachtree Corners, GA.
My Role: Design & Art Direction
Grandparents Day Event Branding
Art directed and designed Integrated Marketing Collateral –Web, Social, Print for Woodward Academy
Magazine Cover Design
Magazine Cover Layout & Design by Lauren Cronon for Woodward Academy quarterly magazine in College Park, GA.
Graphic Design, Typography